One direction for a connected group.
Brand and business model strategy
A collection of online and physical businesses needed a unifying brand, business model and growth strategy.
Interviews, focus groups, online surveys and competitive analysis informed the shared direction.
Within months, the business was acquired by a global player interested in using the new brand.
The challenge
A collection of online and physical businesses needed a unifying brand, business model and growth strategy.
The work
Interviews, focus groups, online surveys and competitive analysis informed the shared direction.
The outcome
Within months, the business was acquired by a global player interested in using the new brand.