Dr. Dave Richards speaking on stage

DR. DAVE RICHARDS · ADVISOR. AUTHOR. SPEAKER.

Innovation doesn’t
happen by accident.

Bridge strategy and culture.
Build the leadership that makes it happen.

For CEOs and senior teams ready to turn growth ambitions into shared direction, stronger capabilities and meaningful progress.

Dr. Dave Richards Co-Founder, The MIT Innovation Lab
HUMANIZING INNOVATION Explore the thinking ↓
The MIT Innovation Lab Co-Founder · 1993
Nortel Networks Drove global data growth
PhD in Psychology & Neuroscience Modelling human behavior and value
The Seven Sins of Innovation Author · Palgrave Macmillan

The plan is clear.
Is everyone moving?

Innovation requires leadership and strategy. But culture eats strategy for breakfast. The key is bridging the two—with the right leadership mindset.

  • 01Different priorities. No shared direction.
  • 02Good ideas. Too little ownership.
  • 03Change underway. People disengaged.
Explore Dave’s approach
The intersection of strategy, leadership, culture and innovation. Watch on YouTube ↗

Where strategy meets
human nature.

Your ambition is on the page. Progress depends on what people believe, commit to and do. Dave’s approach connects those human realities with the strategy.

Enlarge
Dave’s strategy and psychology framework. The central bridging agendas link neighbouring elements, with results at both ends of the system.

Seven connections. Select one to see its bridging agendas.

01
MissionPurpose & passions

Bridging agendas: Results and Strategic Intent.

02
VisionAspirations & goals

Bridging agendas: Strategic Intent and Intelligence.

03
CommunicationVoice & influence

Bridging agendas: Intelligence and Value & Values.

04
EngagementEmpathy & love

Bridging agendas: Value & Values and Relationships.

05
LeadershipFocus & power

Bridging agendas: Relationships and Transformation.

06
Creation & R&DCreativity & ideas

Bridging agendas: Transformation and Capabilities.

07
ImplementationAction & behavior

Bridging agendas: Capabilities and Results.

Strategy ↔ bridging agendas ↔ human nature © Dr Dave Richards
EXPLORE THE STRATEGY

Discover how strategy, leadership and human nature connect to build innovation capability.

A clearer way forward.
At every level.

Advice for your decisions. A shared direction for your team. A new perspective for your audience.

CEOs & SENIOR LEADERS

A thinking partner
for the decisions
that matter.

Bring the questions at the intersection of strategy, leadership, culture and innovation. Gain an outside perspective grounded in executive experience and psychology.

  • Work through your most important leadership challenges.
  • See the human dynamics shaping the situation.
  • Develop actionable ideas for your next step.
Innovation workshop · Management team
“Dr Dave has a unique ability to take complex ideas and make them both accessible and actionable.”
Steven Freidkin Founder & CEO, Ntiva Inc.
Read the full testimonial

Real organizations.
Different starting points.

Focused workshops and sustained engagements, shaped around the work an organization needs to do.

Explore all client engagements

Technology manufacturing

6 monthly workshops

A leadership team that moves together.

Build leadership cohesion around complex customer relationships and a shared commercial goal.

Read the engagement

Financial services

1 focused away-day

A shared strategy in a single away-day.

Connect mission, vision, goals and measures in a plan the leadership team can work with.

Read the engagement

Organizational culture

Gold Investors in People recognition

A winning culture, built over time.

Connect workforce engagement with staff loyalty and the experience customers receive.

Read the engagement

From what holds you back
to what moves you forward.

Dave’s framework connects the seven elements of strategy to the seven aspects of human nature. Every sin has a corresponding virtue—a capability you can strengthen.

The Seven Sins of Innovation by Dave Richards. Foreword by Roger Lacey.
“Elevates the thinking on this crucial subject to the highest level.”

Roger H.D. LaceyFormer Chief Strategy Officer, 3M · Foreword author

01 / 02

SEVEN ELEMENTS. ONE CONNECTED SYSTEM.

Where could you build
greater strength?

Give the work a shared meaning.

Connect strategic intent with the purpose and passions that motivate people.

A QUESTION FOR YOUR TEAM

Does purpose guide what we say and do every day?

Explore the model, the book and the thinking behind it.

Discover The Seven Sins of Innovation
Dr. Dave Richards
THE PHILOSOPHY

“I don’t sell ideas.
I build muscles.”

Dr. Dave Richards
Dr. Dave Richards Master Strategist & Cultural Alchemist

An unconventional path.
A deeper understanding.

From high school dropout to a PhD in mathematical psychology and neuroscience, Dave has built a career connecting strategic choices with the human forces that shape them.

At Nortel Networks, he led the Data business from a money-losing start-up to multi-billion-dollar growth during the commercialization of the internet.

In 1993, he co-founded The MIT Innovation Lab with Professor Eric von Hippel. Today, he brings that combination of research and real-world leadership to CEOs and senior teams through Dr Dave Innovation.

Work with Dave

Where does your strategy
need stronger support?

Bring the ambition. Bring the friction. Let’s explore the leadership and cultural capabilities your next step depends on.

Dr. Dave Richards
Dr. Dave Richards Strategy. Leadership. Culture. Innovation.

Conscious Innovation Strategy

Explore the connections between strategy, psychology and the bridging agendas. Scroll across on a smaller screen.

Seven strategic elements connect with seven aspects of human nature through eight bridging positions, beginning and ending with results.
View Dave’s original diagram ↗