Find a distinctive route into new markets.
Nine half-day workshops
A manufacturer faced flat growth in its UK market and stronger competition from a US-based global competitor and emerging Chinese businesses.
Nine half-day workshops developed a focused niche strategy for competing internationally.
The business successfully entered the US and other markets and reported profitable growth.
The challenge
A manufacturer faced flat growth in its UK market and stronger competition from a US-based global competitor and emerging Chinese businesses.
The work
Nine half-day workshops developed a focused niche strategy for competing internationally.
The outcome
The business successfully entered the US and other markets and reported profitable growth.