From hardware losses to software value.
Business model transformation
A start-up within a multinational telecommunications firm operated a money-losing hardware business.
The business transformed its product and commercial model into a bundled software offering.
The resulting software business achieved 80% gross margins and became a major contributor to company profits and shareholder value.
The challenge
A start-up within a multinational telecommunications firm operated a money-losing hardware business.
The work
The business transformed its product and commercial model into a bundled software offering.
The outcome
The resulting software business achieved 80% gross margins and became a major contributor to company profits and shareholder value.